Google Analytics keeps running after cookies are rejected
What we saw
After a visitor rejects analytics in the banner (Manage settings, Analytics left off, Save my preferences), Google Analytics 4 (G-HOLLOWBRK1) still sent a page-view hit on every following page load: 12 of 12 loads across two test runs, including the reload, /pricing/, /how-it-works/, /faq/ and /about/. The _ga cookies set on arrival stay in place and keep being used, so the same analytics continues as if the visitor had said yes. The rule expects a refusal to actually stop the tracking, and EU data protection authorities have treated a reject choice that changes nothing as no valid choice at all. Hotjar, by contrast, stays off after rejection.
The evidence, the fix with its prompt, how we scanned, the references and the responses are on the finding’s own page.
EU-02 · check version 1. For information only. Not legal advice.





